H&M

Created for H&M, as projections for live immersive experiences. Fashion, movement, and light become part of the architecture, creating imagery that feels both cinematic and spatial.

Photographed on a Krasnogorsk-3 using Kodak Vision3 250D (7207), the films embrace the organic texture and tactile quality of the format. The resulting imagery was designed to feel fluid and dreamlike, allowing the projection to function not simply as content, but as an evolving visual voice of the brand.